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Author: Jonathan
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Dec 2, 2008
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I was rethinking an exercise that Jason and I went through today, revisiting: brand, vision, philosophy, and how we create a company that becomes an Icon in this industry. We can drill down on each of those, and explore how they are interconnected, how we develop each strategically, and leverage their strengths. But as I thought more and more about companies that I like, I think the simple message was that we buy brands that we make a connection with or products that we love. We all know this intuitively, but if we are consistent in keeping these two things front of mind in our decision making, from the customers point of view, we are destined to become an icon.