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Author: Jonathan
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Dec 2, 2008
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A brand is only as strong as the folks that have created it. We are the Sitka brand. We live it, we breathe it, we can grow it. I was reading an interesting interview with featured marketing expert: Rohit Bhargava. I wanted to share this one particular Q&A, as I thought it was very relevant to what we, as a team, need to continue being proactive about. There are so many sub-communities that exist within our industry that we should be active in. Telling our story, gaining credibility, growing our brand.
Question: What is the one social media tool that you feel right now a small business cannot live without?
Rohit Bhargava: It may be odd to consider this a social media tool, but I think that social networks offer a very powerful tool that many small businesses are not using as much as they could be. Depending on who your audience is, this could mean Facebook, MySpace, Friendster, MeetUp, LinkedIn, Yelp, or another niche community. No matter what kind of business you are in, there are people who care about it or are looking for information that are seeking it through their trusted networks. This is not about search optimization but about being a part of the right communities. Whether you associate your business with a particular industry or a particular region, finding the right social networks and joining them is the smartest social media tool any small business can start to master.