We could start out the year with a chest thumping list of accolades and points of achievements. We could talk about what a banner year it was from a business perspective as our family of dealers grows even bigger to offer our customers the best access to product we've ever seen. We could talk about how we still can't seem to make enough for the bottomless stomachs out there that want to be fed more gear. But we won't.
Instead, we look back and smile at all the epic stories and adventures that we've been able to see, hear, or participate in. We've tried to share with you some of the great ones, and are committed to doing an even better job this coming year. At the end of the day, it's these compilations of passion and pursuit that inspire and make our tribe thrive. Go further, stay longer, get closer. Here's to the crazy ones.
That being said, we're stoked to start off the new year with a project that's gonna change the game. Two of Sitka's athletes, Jeff Simpson and Donnie Vincent, are embarking on a new project that is sure to reset the bar for our industry. The Short Season is poised to deliver epic stories that will excite and inspire. Not only do these two have outstanding skills in the field, but also behind the camera and in the editing room. From the sneak peaks that we've been lucky to see, we know you're gonna be psyched.
Check out the trailer and be sure to support their efforts in following them on FB and blog.
Here's to making 2012 the best one yet. Thanks to all of you for making all of this happen!