Sitka Gear’s belief in our athlete, Mark Seacat is a major reason why Searching for West was created. We got on board with the idea of documenting Mark’s 2011 Elk season right away. However, there was one caveat from our Marketing Leader David Brinker.
“We didn’t want to see something we’d already watched 1000 times. We wanted something different. We challenged the guys to go beyond creating just another elk hunting short, but rather, to push the limits of traditional hunting media.”
Yup, we got our wish.