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Starting Strong
Jan 3, 2012
We could start out the year with a chest thumping list of accolades and points of achievements. We could talk about what a banner year it was from a business perspective as our family of dealers grows even bigger to offer our customers the best access to product we've ever seen. We could talk about how we still can't seem to make enough for the bottomless stomachs out there that want to be fed more gear. But we won't. 

Instead, we look back and smile at all the epic stories and adventures that we've been able to see, hear, or participate in. We've tried to share with you some of the great ones, and are committed to doing an even better job this coming year. At the end of the day, it's these compilations of passion and pursuit that inspire and make our tribe thrive. Go further, stay longer, get closer. Here's to the crazy ones. 

That being said, we're stoked to start off the new year with a project that's gonna change the game. Two of Sitka's athletes, Jeff Simpson and Donnie Vincent, are embarking on a new project that is sure to reset the bar for our industry. The Short Season is poised to deliver epic stories that will excite and inspire. Not only do these two have outstanding skills in the field, but also behind the camera and in the editing room. From the sneak peaks that we've been lucky to see, we know you're gonna be psyched. 

Check out the trailer and be sure to support their efforts in following them on FB and blog.

Here's to making 2012 the best one yet. Thanks to all of you for making all of this happen!

Just bought a 4500 pack,and can't wait to try it out this fall in Idaho, hopefully packing out an Elk!
Posted by Rick Irvin on Jan 4, 2012 8:17 AM
Absolutely outstanding trailer;from the music to all of the great scenes! Keep up the great work ! BTW-I'm here at my desk with my Sitka Traverse Zip T on;its cold down here in LA !!!(24 degrees) & high humidity ! I'm waiting until the Fanatic jacket is available again too.
Posted by Zeke on Jan 4, 2012 6:59 AM
Yep...GEAR, epic stories, great photography and videography, mad editing skills, superior field savvy....and more GEAR!! Awesome stuff guys!
Posted by Chad Bell on Jan 3, 2012 6:44 PM
new pattern?

anyone notice it at 1:19 in when the guys are in the duck blind

or am i seeing things
Posted by benjie on Jan 3, 2012 6:32 PM
"Resetting the bar..." would be an understatement...! LOL. Yee-haw! I can't wait to see this! Once again, the heavy-hitters have stepped up to the plate and it's going high...way over centerfield! On a side note...I spotted a solid color Kelvin jacket in the trailer...I want one! Keep up the good work.
Posted by Luke Johnson on Jan 3, 2012 5:14 PM
You guys freaking own it!!! I wonder how many people live vicariously through you guys? Keep up the awesome work.
Posted by Ron on Jan 3, 2012 5:01 PM
Hunted 5 states for whitetail 1state for elk forty years in the woods, 45 days in a tree this yearand haven't been busted I'm proud to say I use the best camo in the world, recommend all our clients to use, gonna try it on elephant in zimbawee in 2013 with a bow, stuff
Posted by Tom marks on Jan 3, 2012 4:57 PM
JH -

Thump away brotha.
Thanks for the "update" and trailer. Kinda moves me the same way the Rocky trailer moves me - primal power.
Keep doing your thing - love to see the mountains the Sitka crew have relocated!

Posted by mj smith on Jan 3, 2012 3:31 PM
F***ing sweetness. Badassery at its finest.
Posted by Jason on Jan 3, 2012 2:58 PM

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