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Current Group: Darkroom
The Darkroom: How OPTIFADE was invented
Author: The Sitka Team
Groups: Darkroom
Categories: Best of | OPTIFADE
Sep 5, 2014
"So when we were first trying to choose a deer pattern for Sitka Gear, we asked, "Which one works best?" We studied and probed for data, but there was nothing empirical to show that one pattern worked any better than any other. It was a crapshoot, 50/50, doesn't-matter-what-you-choose kind of scenario, all because the problem, How can I hide from deer? was being treated with a knee-jerk intuitive solution: look like your surroundings."

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Darkroom: Evolution of The New 90% Series
Author: The Sitka Team
Groups: Darkroom
May 2, 2014

"This is a piece for our core user. It’s not loaded with bells and whistles. It’s what you need, where you need it." 

-Sitka Gear Founder, Jonathan Hart

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The Darkroom: The Improbable Life of Richard Siberell
Author: The Sitka Team
Groups: Darkroom
Jan 31, 2014
Richard Siberell is the Product Design Lead at Sitka Gear. You've probably never heard his name before, but read this and you likely won't forget him.

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