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Current Group: Darkroom
THE DARKROOM: 18 Things You Should Know About Customer Service Lead Corey Piersol
Author: The Sitka Team
Groups: Darkroom
Categories: Sitka Family
Dec 8, 2014
When you dial 877.SITKA.GR, there’s a good chance Corey will be the one to pick up. We’ve had so much fun getting to know him over the last three years, and it finally dawned on us that we should let you guys in on that. So we peppered him with a bunch of questions, and here’s what he had to say.

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The Darkroom: How OPTIFADE was invented
Author: The Sitka Team
Groups: Darkroom
Categories: Best of | OPTIFADE
Sep 5, 2014
"So when we were first trying to choose a deer pattern for Sitka Gear, we asked, "Which one works best?" We studied and probed for data, but there was nothing empirical to show that one pattern worked any better than any other. It was a crapshoot, 50/50, doesn't-matter-what-you-choose kind of scenario, all because the problem, How can I hide from deer? was being treated with a knee-jerk intuitive solution: look like your surroundings."

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Darkroom: Evolution of The New 90% Series
Author: The Sitka Team
Groups: Darkroom
May 2, 2014

"This is a piece for our core user. It’s not loaded with bells and whistles. It’s what you need, where you need it." 

-Sitka Gear Founder, Jonathan Hart

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