"So when we were first trying to choose a deer pattern for Sitka Gear, we asked, "Which one works best?" We studied and probed for data, but there was nothing empirical to show that one pattern worked any better than any other. It was a crapshoot, 50/50, doesn't-matter-what-you-choose kind of scenario, all because the problem, How can I hide from deer? was being treated with a knee-jerk intuitive solution: look like your surroundings."
"With nothing left to lose, I told Cam and Jeremy, “I’m either going to spook those sheep out of the country for good, or kill one of ‘em,” and set off in an adrenaline-fueled race against daylight..."