Science of Sound

The brush of a shoulder against a tree. The zip of a zipper. The rub of a sleeve reaching for a rangefinder. The draw of a bow. Factor in sound-dampening snow. Negative temperatures. Zero wind. Add a mature whitetail tuned to hear every out-of-place noise in the woods. These considerations hatched the new Fanatic: the quietest jacket, bib and pack system ever made by SITKA. Designed by experts; informed by the most advanced science on how deer hear.

Beyond the Layers - Athlete Jim Hole Jr.

In the deep winter freeze of the Alberta Bowzone, where late November temps can reach -40F, there are two considerations legendary whitetail outfitter and SITKA Athlete Jim Hole, Jr. prioritizes: keeping warm and completely silent to mimic the stealth and patience of an owl perched in a tree.

Planet Florida

If you are up for the effort, you can chase a whitetail into some of the roughest and most rugged and unforgiving country imaginable — places where humans have seldom tread and with good reason. The dense and swampy wilderness of South Florida is just such a place.

Owning the Preseason

A good coach once told me that “being lucky” is actually just being prepared. It was a valuable lesson and one that also applies to the backcountry. Now is the time to prepare with a purpose, not the week before the season starts.

Habitat Restoration

Holding and growing healthy deer on the property you hunt is a labor of love, especially when it comes to mature bucks. While there’s always the chance a buck might spend time on your neighbor’s property, there are key strategies for maintaining quality whitetail habitat to keep that buck—and a few others—on your dirt...

Place of Peace

After 20 years on the front lines that left multiple gunshot and shrapnel wounds across his body, Ret. Master Sergeant Farmer reached a breaking point. While trying to rebuild his life, he rediscovered a gift from a friend that led him down an unexpected path to healing.

The Early Bird

I love the rut as much as anybody, but i've taken the two biggest bucks i've killed in the first couple days of the season. Here are a few things i do each year to make it happen.

Seasons of Knowledge

My hunting began as a 10-year old on the family farm in Wolfe County, Kentucky. It's the same farm my father started hunting at around age 10. It's also where my two daughters started hunting at 10 years old.

In The Kitchen With Chef Eduardo Garcia

Chef Eduardo Garcia’s home, east of Bozeman, Montana, sits in a meadow that backs up to Ted Turner’s legendary Flying D Ranch, in the foothills of the Gallatin River Valley. By the time I arrived at lunchtime on a warm day in late May, Eduardo had already been at work in the kitchen for several hours.

Here's to the Crazy Ones

"Here’s to those foolish few. Here’s to having deer on the brain from Valentine’s Day clear through the Fourth of July and on to Veteran’s Day. Here’s to dreaming big, working hard and getting after it. Here’s to the crazy ones." - Tribe Member Mark Kenyon