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DTC Marketer - SITKA® Gear-170909

Description

Gore is a technology-driven global company built on entrepreneurial innovation, integrity, and teamwork. Our diverse portfolio includes everything from high-performance fabrics and implantable medical devices to industrial manufacturing components and aerospace electronics. Through our product leadership, we've been changing lives and changing industries for more than 50 years. What can you change by joining Gore? Visit gore.com/change-life to find out.

Job Description

Best-known as the manufacturer of GORE-TEX® fabrics for garments and footwear, Gore manufactures a broad range of high-performance fabrics engineered to protect wearers in demanding environments—from explorers on the North Pole to firefighters, soldiers, and emergency workers.

SITKA® Gear, a subsidiary of Gore and the hunting industry’s fastest growing brand of technical and performance apparel, is looking for a DTC expert to join our team in Bozeman, Montana.

Beginning with our introduction of premium hunting apparel, and extending to every element of our business, SITKA is committed to continually advancing the hunting industry. We approach the ever-changing world of DTC with the same conviction to change our industry.

Our DTC Marketer will lead a team in elevating the SITKA brand with our tribe. This will include collaborating with our passionate band of merry huntsmen, including associates as well as our growing portfolio of industry-leading agencies, to effectively engage our growing tribe of hunters and active outdoorsmen.

If you are searching to join a team where you can make a difference, we are looking for you.

The ideal candidate will:

  • Have a clear understanding of the digital/DTC landscape and demonstrated success with identifying and maximizing opportunities
  • Be passionate about products that are the highest quality in their class
  • Be energized by working for a world-class brand and collaborating with cross-functional teams

RESPONSIBILITIES:

  • Develops Direct-To-Consumer Strategy – Identifies long-term direction, shapes necessary resources, identifies channel trends, and establishes KPIs
  • Accountable for E-Commerce – Develops Annual Strategic Plan, leads E-Commerce Sales and Marketing P&L, and delivers on revenue targets
  • Leads Digital Merchandising – Develops and executes a merchandising plan that ensures SITKA products and stories are merchandized in a consistent format across all digital properties. Focused on implementing improvements that drive incremental sales and lifetime value; primarily for sitkagear.com, evolving to retail partner sites.
  • Directs Digital Marketing – plans (with Content Marketer), develops (with Creative Team), and drives (through Backbone) the execution of digital marketing campaigns across platforms and audience segments in support of building brand awareness, engagement, and driving qualified traffic to sitkagear.com.
  • Drives Digital Analytics – Provides analysis and insights for sitkagear.com, digital marketing campaigns, and programs.
  • Key Stakeholder to Enhance the Digital Experience – Defines, designs, and deploys best-in-class SITKA brand experiences in a digital environment. Digital Experience Strategy and long-term strategic roadmap (Redesign, Replatform, and iterative enhancements), Mobile Optimization, App Development, etc.
  • Digital Subject Matter Expert - Partners with IT / Business Operations to identify and deliver technical infrastructure to support e-commerce and digital experience

REQUIRED JOB QUALIFICATIONS:

Minimum of 5 years of relevant DTC experience, including experience in/with:

  • Large-scale website management experience
  • Driving complex technical projects
  • UX/UI strategy and implementation
  • Generating and recommending website information architecture
  • SEM and SEO with proven results
  • Online campaign development, management, and tracking
  • Digital marketing campaigns utilizing CRM platforms and marketing automation
  • Content Management System (CMS) experience
  • Clear understanding of the digital/DTC landscape and demonstrated success with identifying and maximizing digital/DTC opportunities
  • Analytical mindset and experience with website analytics tools
  • Knowledge of metrics, specifically A/B, multi-variant testing, and ROI analysis
  • Understanding of current mobile application technology
  • Demonstrated ability to strive in a fast paced, demanding environment
  • Follow through on commitments to internal and external teams
  • Ability to influence key internal and external stakeholders to drive initiatives to completion while successfully developing lasting relationships
  • Demonstrated effective communication skills, both verbally and in writing
  • Demonstrated ability to exhibit strong organizational skills with the ability to manage multiple priorities and projects
  • Relocation to Bozeman, Montana

DESIRED JOB QUALIFICATIONS:

  • A passion for the job and SITKA’s success
  • Bachelor's degree from an accredited college/university
  • An appreciation of hunting
  • Experience with premium-priced technical brands in the outdoor/hunting industry
  • Familiarity with Salesforce or equivalent ERP system
  • Resourceful, self-starter
  • Ability to travel (10-20%)

Apply Online


SITKA® Gear Product Developer-170813

Description

Gore is a technology-driven global company built on entrepreneurial innovation, integrity, and teamwork. Our diverse portfolio includes everything from high-performance fabrics and implantable medical devices to industrial manufacturing components and aerospace electronics. Through our product leadership, we've been changing lives and changing industries for more than 50 years. What can you change by joining Gore? Visit gore.com/change-life to find out.

Job Description
Best known as the manufacturer of GORE-TEX® fabrics for garments and footwear, Gore manufactures a wide range of high-performance fabrics engineered to protect wearers in the most demanding environments--from explorers on the North Pole to firefighters, soldiers, and emergency workers. We are looking for a Product Development Associate to join the Sitka Gear team in Bozeman, MT.

If you are searching for a company where you can make a difference, we're looking for you! Sitka Gear, a subsidiary of Gore, designs and manufactures the fastest-growing brand of pinnacle performance hunting and archery gear. In this role, you will support the design, development, and production of multiple product lines simultaneously through the management of product specifications and timelines. You will use your experience in and knowledge of manufacturing to identify opportunities to maximize profit while exercising sound analysis and judgment, influencing the thinking of others, and managing relationships with our key vendors and manufacturers to ensure timely delivery. Ideally, you will draw on your manufacturing and use-in-the-field experience to improve product form, fit, and function.

The ideal candidate will:

  • Be passionate about the outdoors and outdoor lifestyles
  • Find excitement in supporting design, development, and production of high-performance hunting gear
  • Recognize the importance of building and maintaining strong interpersonal relationships

Responsibilities include:

  • Supporting development and presentation of products specifically for the hunting market
  • Identifying materials and construction technology that supports design vision and product requirements
  • Capturing and detailing all product materials/construction information, and maintaining Bill of Materials (BOM) and Product Lifestyle Management (PLM) information that will result in efficient raw material purchasing and accurately produced finished product
  • Ensuring the continuous integrity of product specifications in PLM, including materials, patterns, markers, grading information, size charts, technical drawings, and other critical data

Managing:

  • trim sourcing and developments and implementation of new technologies while building strategic relationships with our partners
  • pattern creation process and ensuring that fit and quality standards are achieved in a timely fashion
  • the calendar and process including costing, quality evaluation, fabric, yarn, trim and color standards, and approval requirements
  • prototypes; sample and production approvals to ensure quality standards as well as on time deliveries
  • Producing accurate product specifications and ensuring they are maintained and distributed effectively
  • Directing development process to achieve commercial viability of designs through collaboration with Design, Materials Development, Purchasing, Production and Quality departments
  • Coordinating with Sales, Production, Marketing, and Design departments on all sampling requirements
  • Potentially sourcing and development of fabric

Qualifications

Required Job Qualifications:

  • Minimum of 5 years' experience as a product developer of technical outdoor apparel, which includes hands-on experience with garment construction, patterns, and textiles
  • Solid working knowledge of design-platform software, including Adobe Illustrator, Microsoft Word and Excel, and a Product Lifestyle Management (PLM) system
  • Strong ability to manage multiple products lines and other projects simultaneously
  • Excellent communication skills (both verbal and written)
  • Extraordinary attention to detail
  • Demonstrated initiative and strong work ethic
  • Proven ability to:
  • Maintain schedules and deadlines
  • Follow through completely on tasks and projects

Ability to:

  • Work independently and meet deliverable dates with minimal supervision
  • Work well under pressure
  • Gather appropriate input and make clear, well-reasoned decisions
  • Work reliably with remote team members
  • Ability to travel up to 30% domestically and internationally
  • Relocate to Bozeman, MT
  • Work in the Hunting Industry

Desired Job Qualifications:

  • Bachelor's degree
  • Strong presentation skills
  • Prior involvement in line planning and product costing/costing models
  • Prior product development of technical outdoor gear
  • Knowledge of or experience with textile material specifications and various printing, treatments, and coatings
  • User of high performance outdoor gear

Apply Online

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