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New Arrivals PLP (L1) - Oct 2 2023

Global Campaign

Crafted to an elevated standard for looks and durability with a classic mid-profile trucker design.

Your high-altitude state of mind will stand out anywhere you go in this mid-pro trucker. It’s a cut above in quality and fit, and built for years of service.

Altitude Mid Pro Trucker

Built from a supremely soft 50/50 cotton polyester blend, this tee is pre-washed, fits true to size and gets better with age.

Proud to be wild and free. This icon of softness and durability is crafted from a premium 50/50 cotton polyester blend that fits and feels like an old favorite from the very first wear.

Icon Flag Tee

An iconic silhouette coupled with the comfort of a foam crown construction.

We believe the pioneering spirit that built this country is alive and well in our customers. This hat features a high-profile foam front with a rope accent to complement the stars, stripes and SITKA logo.

Icon Flag Hi Pro Foam Trucker

Pride of country meets pride of craft in this sharp new mid-pro trucker. Exceptional comfort and long-lasting integrity are hallmarks of its build, accented by an Americana-SITKA patch on the front.

Patriot Mid Pro Trucker

Wild is a way of life, and so is the gear. Celebrate them both in this refined new design with the improved fit of our upgraded tee. Cut from a soft and durable 50/50 cotton polyester blend.

Wild Life Tee

The Equinox Guard Hoodie helps prevent contact with insects in three distinct ways: limited skin exposure, bite-reduction fabric and built-in Insect Shield®.

The Equinox Guard Hoodie helps prevent contact with insects in three distinct ways: limited skin exposure, bite-reduction fabric and built-in Insect Shield®. Comfortable and moisture-wicking—especially in hot, humid conditions—it’s made from a SITKA-developed ultra-lightweight, breathable, tightly knit stretch fabric that helps prevent mosquito bites. It features a breathable mesh facemask and a long tail that tucks into your pants for maximum chigger/tick protection.

Equinox Guard Hoodie

A pant designed for utility, with mobility and durability leading the charge.

The Mesa Pant was built to help you stay cool and mobile when the heat is on. A lightweight and stretchy, yet durable fabric provides plenty of airflow and room to move for tackling tough treks or working outside. A dedicated knife pocket and zippered thigh pocket keep small field essentials close at hand, while the Durable Water Repellent (DWR) finish sheds light rain when summer storms pass through.

Mesa Pant

Freedom, fortitude and pride converge on the most comfortable backdrop possible. Crafted with the improved softness and fit of our premium 50/50 cotton polyester blend and pre-washed to minimize shrinkage.

Star Shield Tee

Breathability and UV protection in a lightweight package that is designed to move with you.

The closest thing you can get to air conditioning in the great outdoors, this hoodie keeps the heat and the sun off, and the comfort on. The Radiant Hoodie’s airy knit is fortified with UPF 20 sun protection, wicks sweat, dries fast and wears like a cool breeze. Polygiene® Odor Control Technology keeps it fresh for the long haul.

Radiant Hoodie

Delivering the perfect combo of premium performance and premium comfort, this classic crew-neck tee will be your first choice out of the wash for years to come.

Delivering the perfect combo of premium performance and premium comfort, this classic crew-neck tee will be your first choice out of the wash for years to come. The blend of recycled polyester and hemp with a bit of stretch offers plenty of mobility, won’t shrink, and stands the test of time.

Essential Short Sleeve Crew

A durable lightweight necessity for warm weather outings.

The Tarmac Short is your new warm-weather mainstay for town or trail. Built with lightweight cotton ripstop that offers the optimum combination of softness and durability. The classic five-pocket design has a zippered back pocket and dedicated knife pocket, plus added stretch to keep you moving freely.

Tarmac 8 Inch Short

A vest packed with features to keep you comfortable, even in erratic weather.

Packed with enough weather protection to give most jackets an inferiority complex, the Lowland Vest is the ultimate transitional piece for unpredictable weather. PrimaLoft® Black insulation and WINDSTOPPER® by GORE-TEX LABS shoulder panels make it extremely low bulk yet high yield in the warmth category while delivering exceptional packability. A DWR finish on the polyester ripstop face makes light precip a non-factor.