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GORE™ OPTIFADE™ Concealment is the first and only concealment system ever scientifically designed around the way a hunter’s prey views the world. Traditional camouflage relies upon mimicking hunters’ surroundings. GORE™ OPTIFADE™ Concealment breaks the mold by tricking the animal’s eyes into not recognizing the hunter as a predator by using their eyes against them.



Fit & Function

The longer you are in the treestand, the better your chances of success. Minimal noise and core warmth aren’t “nice-to-haves,” but requirements. Anchored by our next-to-skin layers, our whitetail systems drive a balance toward R-values and quietness. We have increased loft without adding weight, brushed face fabrics for soundless movement, and eliminated unnecessary features that add noise.

Our Mission

A paradigm engineer gear that is an extension of the outdoor experience and not simply a barrier between the user and the environment. By utilizing only the most advanced fabrics and construction technologies, Sitka will always design gear that is engineered to work together as complete systems, excelling in performance, function, and protection.


OPTIFADE™ Predator or Prey?

Tree stand hunting presents a unique combination of concealment challenges. The vertical effects of trees and closer engagement distances of this hunting style make detection of the hunter easier for the prey. The macro and micro patterns in GORE™ OPTIFADE™ Concealment Elevated Forest pattern meet these specific challenges.


System Builder
Whitetail Athletes
Bobby Kendall
Bobby Warner
Dustin Lutt
Jeff Simpson
Jim Hole
Mike Mitten