Every piece of gear we make is built in response to a bad experience. Too hot. Too cold. Got wet. You get the picture. To solve these issues and increase our capacity in the field, we reverse engineer a solution; what is needed, how it would be made and what it would be made from? We use this framework to choose materials. What material is best is conditional upon context and intended use. We clearly define product use cases and choose the build materials accordingly. If a material doesn’t exist, we create it at a fiber-level. The depth of science and innovation available in our garments is unparalleled in the outdoor industry.