The Retail Marketing Coordinator will play a key role in driving foot traffic to our retail brand store(s) by developing and executing innovative strategies. This individual will be responsible for increasing brand awareness, driving store traffic, customer engagement, and in-store sales through events and corporate sales orders. The Retail Marketing Coordinator will work closely with store management, the marketing team and external partners to deliver impactful campaigns and events that attract both new and repeat customers. In this role, they will be responsible for strategizing and executing retail marketing, driving store traffic and building relationships in the community. In addition, they are also responsible for leading the sales floor and making sure that we always present our brand stores in their best image. This individual works in partnership with the Inventory Lead and Sales Lead in store to ensure that the entire leadership team is speaking to one vision in store. While they will operate from the place of community and marketing, they will need to ensure always that the needs of the sales floor come first. This role combines marketing expertise with hands-on leadership in managing the day-to-day operations of the sales floor. The individual will collaborate with store management to execute marketing initiatives while leading a team to provide exceptional service and meet sales goals. This role is based in store and will typically support one store at a time.
This is not a remote position.
This is a contract position.
Located in Dallas, TX.
Key Responsibilities
Sales Floor Leadership
Supervise Sales Associates:
Lead, motivate, and coach sales associates to ensure high levels of customer service, product knowledge, and sales performance.
Drive Sales Targets:
Ensure the team meets daily, weekly, and monthly sales goals through proactive coaching, role modeling, and adjusting sales strategies based on traffic patterns and customer needs.
Optimize Store Layout and Visual Merchandising:
Collaborate with store management to optimize product displays and store layout to increase customer engagement and conversion rates
.
Customer Experience Management:
Ensure that all customers receive a positive, memorable experience by providing hands- on leadership on the sales floor, resolving escalating issues, and implementing customer feedback improvements.
Monitor and Report Sales Metrics:
Track and analyze sales performance, foot traffic, and customer conversion rates. Provide regular updates to store management and make real-time adjustments to team strategies as needed.
2. Marketing Strategy & Execution
Implement Localized Marketing Campaigns:
Work closely with the marketing team to execute store- level marketing initiatives that drive foot traffic, including local promotions and seasonal campaigns.
Promotions & In-Store Events:
Lead the planning and execution of in-store promotions and events designed to attract new customers and engage existing ones.
Coordinate Marketing Materials:
Ensure that all in-store marketing materials (signage, promotional items, etc.) align with the current campaigns and reflect the brands messaging and values. The Lead will be responsible for the creation of any in store marketing needs and any other events necessities.
Community Engagement:
Build and foster relationships with local businesses, community organizations,
news outlets,
and influencers to promote the store and drive collaboration on local events or sponsorship opportunities.
Collaborate on Brand Initiatives:
Work in collaboration with the brand team to ensure that all marketing materials align with the company’s identity, values, and retail goals.
Corporate Sales:
Each Community Lead will be assigned a corporate sales goal for their individual market. They will be responsible for driving sales through their partnerships to fulfill this sales goal outside of the events hosted in store.
Operational Excellence
Oversee Store Operations:
Assist with daily operations including opening/closing procedures, inventory management, and cash handling to ensure smooth business operations.
Manage Budget:
Partner with the Store Manager on overseeing the marketing budget allocated for your door and ensuring cost-effective spending on all campaigns and promotions.
Training & Development:
Provide ongoing training and development opportunities for sales staff, ensuring they are equipped to deliver excellent service and understand the products, promotions, and upselling opportunities.
Manage Customer Feedback:
Act as the primary contact for customer inquiries, issues, and feedback, resolving concerns swiftly and using insights to inform future sales strategies.
Collaboration & Leadership
Work with Store Manager:
Collaborate closely with the Store Manager to ensure that marketing and sales efforts are aligned with the store’s overall business objectives.
Lead by Example:
Demonstrate a hands-on, customer-first approach and model best practices in customer service, sales techniques, and operational tasks.
Team Motivation:
Inspire the team with a focus on creating a high-energy, customer-focused sales floor that is aligned with company goals.
Qualifications & Experience:
3+ years’ experience in marketing and/or event planning
Ability to thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times
Passion for and understanding of hunting, the outdoors, and the culture around it
Strong interpersonal skills and the proven ability to coordinate with internal and external partners simultaneously resulting in highly positive relationships
Effective project management skills and experience allowing for the execution of multiple competing priorities
Social media management experience preferred but not required
Photography experience a plus but not required
Experience as a retail store key holder preferred
Physical Requirements:
With a team of passionate staffing experts, high-powered hiring tools, and a wide network of clients and positions, when businesses need talent and job seekers are searching for the perfect opportunity, they turn to Placers. With Placers, you'll never be “just another resume”. Placers values everyone. We like you the way you are. We are committed to creating an environment where anyone, from any background, can do their best work and make Placers better. From day one, we’re invested in your success and work closely with you to understand your unique goals. We are committed to being a consultant to business and a coach to the workforce by not settling for “good enough” and ensuring you are receiving Nth degree service! If you’re a job seeker, apply today, and allow us to ignite the spark between businesses and next-level talent!Perks:
Company culture unlike any other. It’s an environment in which highly motivated people thrive and where you are able to bring your unique talents and diverse perspectives to problem-solve and collectively get work done.
Placers offers PTO, client-specific paid Holidays, a comprehensive benefits package, and weekly pay via direct deposit or Rapid PayCards for those who qualify
Referral Program Perks! Employees who refer a candidate to Placers that fully complete 250+ hours will receive a $50 Visa Gift Card Bonus.
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