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SITKA TEAM | 9.7.2021

Building Community, 24.7

  • Pursuit: Waterfowl

Born in Blackshear, Georgia, Ranar Moody spent his youth in the woods with his father and uncles listening to the long bays of Walker hounds.

“Growing up, I was always around older Black men hunting. That’s all I knew. But as I got older, I came to understand my family was rare, that really, there weren’t many Black guys hunting, especially younger guys.”

That realization would ignite a passion in Ranar to document his time outdoors with his family, a passion that would grow into a brand and build a community.

“When I started 24.7, I just wanted to capture stories for my family. I saw how my dad enjoyed looking back at old photo albums and I wanted to add to those stories. I had a buddy that made videos, so I just invited him to come hang out with us. When we started to share those videos online, this whole thing just kind of ignited. It’s been wild.”

Ranar is hesitant to say that 24.7 is representative of Black culture in hunting, but he understands that he is doing something that is bigger than himself.

“We’re just guys who hunt. I didn’t set out to be a spokesperson, and never in a million years could I have imagined the response being as big as it has been. We just hunt ducks, write raps and make videos. The DMs we get from young kids telling us we have inspired them to get into hunting—man, that is humbling. To me, hunting is about fellowship, and that’s something that you can’t buy off the shelf.”

Community is a thread that runs throughout all of 24.7’s content, and Ranar believes that message is needed now more than ever.

“I’ve been around long enough to know that as Americans, we are stronger when we are together. Whatever unites us, be it hunting or music or sport, there is fellowship there. If 24.7 can be a small part of bringing people together, that is something I can be proud of.”