Flylords was founded in 2012 with a simple goal: to bring compelling storytelling and honest perspectives to a sport that needed a fresh lens.
Over the past 14 years, Flylords has grown into a respected voice in fly fishing media, traveling to remote destinations and sharing stories about the fish, places, and people connected through a shared passion for angling.
Along the way, we've gained extensive experience testing fly fishing gear. From rods and reels to waders and technical apparel, we've used nearly every category of gear across virtually every fishery and climate imaginable—from the sweltering jungles of the Amazon to the icy rivers of Iceland.
We know what works and what falls into the category of marketing hype. So when SITKA announced its Fish Collection, we were eager to see whether the brand could bring the same innovation to fishing that it brought to hunting.