"When designing the Kelvin Lite Down system we wrestled with a very specific problem – how do you create a garment that harnesses lightweight, packable warmth of down and will perform reliably in harsh conditions? We’ve struck the perfect balance of weight, compressibility, and resilience with this system making it the perfect tool for staying warm when hunting deep in the mountains."
- Category Marketer, Jay Matthews
Every piece of gear we make is built in response to a bad experience. Too hot. Too cold. Got wet. You get the picture. To solve these issues and increase our capacity in the field, we reverse engineer a solution; what is needed, how it would be made and what it would be made from?
We use this framework to choose materials. What material is best is conditional upon context and intended use. We clearly define product use cases and choose the build materials accordingly. If a material doesn’t exist, we create it at a fiber-level. The depth of science and innovation available in our garments is unparalleled in the outdoor industry.
We build gear to equip people for any climate or disparate circumstance. This requires a systems approach to design where performance is delivered by the compounding of individual parts. All things work together. No weak links.
This invariably makes product design much more difficult to do well as each garment must be made in symbiotic relationship within the greater system - however this approach yields the best gear for multi-variant conditions and environments. The wild rewards the adaptable and punishes the unprepared. It is our aim to design gear that places you in a position to be rewarded.