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We are proud to kick off the ninth annual DIVERGE photo contest featuring some of the world's best hunting photography from you.


September 2, 2020 - January 17, 2021

There are two ways to submit photos to the contest:

1. Post an image to your Instagram account and use the hashtags #DIVERGE9 + @SITKAGEAR


2. Directly upload your photo below:


Far more than a photo contest, DIVERGE is a movement. A shift to display with accuracy what it means to be a hunter by breaking down the barriers of stereotypical definitions. Each image is a step to help cultivate reverence in those that are unfamiliar with this life. From day one that’s been the mission: to expose the real.

To highlight the raw truth and beauty we experience as hunters. Year after year you inspire us and add momentum to this movement with some of the best hunting photography we’ve seen. Last year you submitted over 22,000 photos to the contest - each image is a window into the life of a hunter. This year will be no different. We can’t wait to see your experiences. #DIVERGE9


Waterfowl Winner - Bill Kercher (@BillKercher)

#DIVERGE8 Waterfowl Winner

Bill Kercher @BillKercher

Big Game Winner - Bianca Germain (@biancagermain)

#DIVERGE8 Big Game Winner

Bianca Germain @biancagermain

Whitetail Winner - Dwayne Bratcher (@DwayneBratcher)

#DIVERGE8 Whitetail Winner

Dwayne Bratcher @DwayneBratcher


Five individuals in each category (Big Game, Whitetail, Waterfowl) will be chosen as the 15 Finalists by the #DIVERGE9 Judges beginning January 20, 2021. Three winners, one per category, will be chosen from the 15 Finalists by public online voting.

Voting will run from January 20, 2021 to January 24, 2021. On or around January 31, 2021, we will announce the 3 Category Winners.

diverge8 category prizes


$8,000 in Gear, Including:

Hunting Photog Membership // $2050
SITKA Gear // $1500
Mathews Bow // $1100
Leupold Range Finder // $450
Echo Hang On Novix Tree Stand // $240
YETI Load Out Box // $249
LaCrosse Boots // $200

diverge8 category prizes

Big Game

$8,000 in Gear, Including:

Hunting Photog Membership // $2050
SITKA Gear // $1500
Hoyt Bow // $1000
Leupold Binos // $750
YETI Tundra160 // $680
Leupold Range Finder // $450
Nock2It Release // $200

diverge8 category prizes


$8,000 in Gear, Including:

Hunting Photog Membership // $2050
SITKA Gear // $1500
Gunner Kennel G1 Medium // $500
36 Higdon Magnum Floater Ducks // $475
Tanglefree Flight Series Layout Blind // $299
YETI Loadout Box // $249
Lucky Duck Waterproof Agitator HDi // $139


No purchase necessary to enter. Purchase will not improve chances of winning. This Promotion is open to all legal residents of the 50 United States, D.C., and Canada who are at least eighteen (18) years old at time of entry, except employees of Sponsor, its affiliated companies, subsidiaries, dealers, sales representatives, distributors, advertising agencies, promotional and prize suppliers and the immediate families and household members of each. This Promotion shall only be construed and evaluated according to applicable state and federal law. Void outside the fifty (50) United States, D.C., and Canada, and where prohibited. Residents of Quebec are not eligible to participate. ODDS OF WINNING: Odds of winning depend on the number and quality of eligible entries received during the Promotion Period.

To be declared a winner, any Canadian resident selected as a potential winner will be required to correctly answer without assistance of any kind, a time-limited mathematical skill-testing question. The question will be administered by telephone or email at a mutually convenient time.

To enter the SITKA® //Diverge// Photo Contest: During the Submission Period, upload your photo to the SITKA Diverge entry page at from your computer or mobile device. Photos may also be submitted via Instagram by tagging @SITKAGear and using the hashtag "#Diverge9". The Submission Period begins September 2, 2020 and ends January 25, 2021. (See photo rules below to make sure your photo will be considered).


  • All photos must be submitted via the URL or Instagram by the end of the Submission Period in order to be considered.

  • Photos must not include a competitor's apparel.

  • By entering, you warrant that the photo you submit is original and is your own, and does not infringe on the rights of any third party. You further warrant that your participation in this photo contest does not violate any agreement between you and a third party.

  • By entering the photo contest, you grant SITKA® Gear the non-exclusive right to publish, use, distribute, reproduce and publicly display your photograph, and to create derivative works from your photograph, in perpetuity, in any of its online, print or other media publications, materials or exhibitions, for promotional purposes, including but not limited to for editorial, advertising, and publicity, without payment or compensation unless prohibited by law. You grant SITKA® Gear permission to provide your name, and your city and state of residence, when publishing, reproducing or otherwise using your photo and when identifying you as an entrant or prize winner in the photo contest. While SITKA® Gear will make every effort to credit photographers when using photos, there may be circumstances where it is not possible to do so. Subject to the rights granted to SITKA® Gear, you retain all other copyrights and rights to future use of the photographs you enter into the contest.

  • If your photograph(s) include a recognizable person or people, you must secure permission from each person (or in the case of a minor, the minor's parent or guardian) to use his/her image in the photo contest, and present it to SITKA® Gear, if requested. Sponsor reserves the right to disqualify an entry if it finds, in its sole discretion, that an entrant has not secured a necessary release.

  • Any photos containing offensive content will not be eligible. All content must be appropriate for posting on a website that may be viewed by anyone. Obscene, provocative or otherwise questionable content will not be considered, and will result in disqualification of the photo. SITKA® Gear retains sole discretion to determine what constitutes inappropriate content.

  • SITKA® Gear reserves the right to modify any photo to fit spatial and branding requirements.

A. Uncommon Images & Photographer Item
75 Uncommon Images will be chosen throughout the Promotion Period to win a Special Edition SITKA® //Diverge// Cap. The selection of these winners will be the sole responsibility of representatives of SITKA® Gear (the “Judges”). They will be selected from all eligible submissions. Entries will be judged on the following criteria - lighting, composition, technical mastery of photographic equipment, emotional impact, artistic quality, originality, and brand representation. The decision of the judges are final and binding.

B. Finalists
All submissions will be displayed until 11:59 p.m. on January 17, 2021 when 15 Finalists will be chosen by SITKA® GEAR from all eligible submissions and displayed on a new voting page attached to the SITKA® Gear Diverge page, The selection of finalists will be at the discretion of the judges. SITKA® Gear will begin to select finalists on or about January 18, 2021. Entries will be judged on the following criteria - lighting, composition, technical mastery of photographic equipment, emotional impact of the image, artistic quality, originality, brand representation, and fan voting. These Finalists will receive a Special Edition SITKA //Diverge// Cap and $500 in SITKA Gear. The decisions of the judges are final and binding.

C. Selection of the SITKA //Diverge// Photo Contest Winners
The SITKA® //Diverge// Photo Contest category winners will by chosen by Judges voting and the image with the most votes will be recognized as the category winner in Whitetail, Waterfowl, and Big Game. The public will vote on the People's Choice winner. There will only be 1 category winner per category of Whitetail, Waterfowl, and Big Game, as well as one People's Choice winner. The entrants whose photos are selected as the SITKA //Diverge// Photo Contest Winners may have their photo appear in SITKA® GEAR advertisements.

Click to see Prize Packages for #DIVERGE9.

By January 31, 2021, winners will be notified by SITKA® Gear using the e-mail address or phone number they provided with their entry. Prize must be claimed within seven (7) days. To claim a prize, Winner must respond to the prize notification e-mail or phone call/message and may be required to provide proof of identity, address and birth date and/or execute an affidavit of eligibility, liability release and, except where prohibited by law, a publicity release. Prizes not claimed within seven (7) days will be forfeited. Sponsor will select alternate Winners for any unclaimed/forfeited prizes if a sufficient number of eligible and/or qualified entries remain. Any portion of a prize not accepted by winner will be forfeited. If an entrant changes his/her e-mail address or phone number after he/she enters the Contest, or any portion of this Promotion, it is his/her sole responsibility to notify SITKA® Gear by postal mailing notice to the address listed below, to be received by the end of the Promotion Period. Winners are solely responsible for all costs, incidentals, and any other expenses not specifically mentioned as being included in the Prize. All federal, state and local taxes are sole responsibility winner. Prizes may not be returned or exchanged for cash. Prizes may not be transferred or substituted except by Sponsor, who reserves the right to award a substitute prize of equal or greater value.

a. This Promotion is not open to competition associations or automated competition entry services. Any use of such automated devices will cause disqualification. Sponsor reserves the right, at its sole discretion, to disqualify any individual (and his or her Contest entry) who tampers with the entry or voting process. Sponsor reserves the right to cancel or suspend this Contest should fraud, virus, bug or other causes beyond the control of Sponsor corrupt the administration, security or proper play of the Contest. Sponsor is not responsible for computer system, phone line, hardware, software or program malfunctions or other errors, failures or delays in computer transmissions or network connections that are human or technical in nature. Proof of entering information on SITKA® Gear’s website is not considered proof of delivery or receipt by SITKA® Gear. SITKA® Gear reserves the right to exclude certain individuals from participating for reasons such as violation of the conditions of participation, duplicate participation, attempted manipulation of the Promotion or its voting processes, and reserves the right to take legal action.

b. All entrants must have a valid email address at time of entry. In the event of a dispute regarding the identity of the person submitting an electronic entry, the entry will be deemed to be submitted by the "Authorized Holder" in whose name the email account is registered, provided that person meets all eligibility criteria set forth in the Eligibility section of these Official Rules. "Authorized Holder" shall mean the natural person assigned to an email address by an Internet Access provider, online service provider or other organization (e.g., business, educational institution, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address. Please see Sponsor’s privacy policy for details of the Contest policy regarding the personal information collected in connection with this Contest.

All entrants agree that SITKA® Gear may, without permission or additional compensation, publish, display and otherwise use their name, likeness and submitted materials, if any, for promotional purposes.

Entrants hereby declare that they agree to the collection of all data by Sponsor required for the implementation and administration of this competition and its storage for the entire duration of the competition. The data is stored by Wyng ( . The data will be handled in confidence and not transmitted to a third party. All Entrants have the right to request information about the use of any personal data concerning them. SITKA® Gear undertakes to supply them at any time upon request with full information on the stored data free of charge, if they are the subject of such information. Entrants are simply required to send an e-mail to All Entrants are also free to revoke their consent to the use and storage of their personal data by Sponsor, simply by sending an informal e-mail to The data can also be rectified in the same way. In case of revocation, the data shall be immediately deleted. The revocation and subsequent deletion will be confirmed by e-mail upon request. Should the revocation intervene prior to the end of the competition, all further participation in the SITKA® //Diverge// Photo Contest is excluded.

This Promotion is not associated with Facebook or Instagram in any way whatsoever and is in no way Sponsored, supported or organized by Facebook or Instagram. Neither Facebook nor Instagram is responsible for any content published within the context of this action. It is not Facebook or Instagram, but SITKA® Gear, who receives the information supplied by Entrants. The data supplied will be used for contact purposes in the event of a winner and for subscription to the SITKA® Gear Dispatch Newsletter as per explicit requests made at the time of registration. Sponsor holds Facebook and Instagram harmless from any recourse by third parties in connection with this Promotion. Any questions, comments or complaints against the action are not to be addressed to Facebook or Instagram, but to Sponsor by writing to

Participation in this Promotion and/or entering the SITKA® //Diverge// Photo Contest is considered a complete release of Facebook and Instagram by each Entrant.

Should any of the stipulations in the conditions of participation be or become invalid, the remaining conditions of participation shall continue to apply with full force and effect. In its place an appropriate provision shall enter into force, corresponding to the closest purpose of the ineffective provision.

SITKA® Gear reserves the right to cancel the SITKA® //Diverge// Photo Contest and Sweepstakes. Such cancellation can occur in situations, but is not limited to these situations, where the smooth running of the competition can no longer be guaranteed for technical or legal reasons.

Sponsor shall not be responsible for: (1) misdirected, inaccurate, incomplete, lost, late, delayed, undelivered, damaged or illegible entries, and all such entries will be void; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; or (3) unauthorized human intervention in any part of the entry process or the Contest; or (4) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from Entrant's participation in the Contest or receipt or use or misuse of any prize.

All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of Entrant and Sponsor in connection with the Promotion, shall be governed by, and construed in accordance with, the substantive laws of the State of Delaware without regard to conflicts of law principles. All entrants consent to the jurisdiction and venue of the state of Delaware.

For a copy of these Official Rules or a list of the names of the winners, send your written request to: W. L. Gore & Associates, Inc. at 231 East Oak, Bozeman, MT 59715.

Sponsor: W. L. Gore & Associates, Inc.
231 East Oak
Bozeman, MT 59715