// SEPTEMBER 1 - NOVEMBER 30 //
Voting Period // December 1 - 8
DIVERGE is far more than a contest; it’s an opportunity to celebrate what you built: a movement. This is a collective shift to express through photography what it means to be a hunter. By breaking down the barriers of stereotypical definitions, we are helping to cultivate understanding of and reverence for this life, for hunters, for the wildlife we pursue and the wild country that supports us.
Welcome to #DIVERGE6.
Last year we upped the ante, extended the submission period, and sat back as you flooded the industry with some the best hunting photography we’ve ever seen. You’ve impressed us every year, but last year was special: Diverge 5 had over 11,000 submissions. Each photo was a step toward changing the way we portray hunting.
This has been the mission since day one: to expose the real, the rugged, the raw, the emotion, the beauty and the truth we experience in the field.
We made a few changes to this year’s contest to adapt to the amount of high-quality images we receive, and this year we’re also bringing in some of the most savvy hunting photographers around to help choose who the winners will be.
From September 1st to November 30, we’ll leave the floodgates open for #DIVERGE6. Winners will be announced on Saturday, December 9.
Two ways to enter: Post a new photo to Instagram with #DIVERGE6 in the caption or upload an image below.
This year, we wanted to refine our judging process. Typically, we pool the knowledge of many internal individuals and Athletes to select the DIVERGE Finalists. Now, we’ve devised a tight team made up of Athletes, Professional Photographers, and SITKA staff to create a more transparent, well-rounded panel.
Part of SITKA's core is high-quality imagery that genuinely portrays hunting. Steven Drake has been a part of that core since its beginning. He's consistently pushed the envelope in hunting photography and inspired thousands to adopt photography in their own hunts. As your typical ectomorph, he's is not known for his muscle mass but is well known for hauling crippling loads up huge faces without batting an eye. Steven has carried his loaded pack and camera gear all over the world, chasing hunters with multiple camera bodies in inhospitable conditions. Physically and mentally, his eye is glued to the viewfinder. He lives for it. His dedication and grit are not confined to his career as a photographer. On his personal hunts, he charges and keeps his camera gear in tow. All things considered, it's no surprise his slogan is, "persistence is deadly."
Mark has been working with Sitka Gear since the Fall of 2005, and a member of our Athlete team since 2007. Mark grew up in Montana following his parents on hunting trips since he was a toddler. After college, Mark spent years living out of cars, tents and storage units as a climber chasing storied summits, steep icefalls and classic big wall lines around the world. During this time, photography took hold of him. His nomadic existence gave him an affection for the process, trials, tribulations and personal experiences of mountain expeditions. This affection landed his images with companies like Patagonia, and has been bleeding from the edges of his photos ever since. His authentic, experiential photos have helped spur the hunting industry’s slow repentance from years of staged photos and contrived expressions of machismo.
The origin of Jay’s photography was a 6-month rock climbing trip. His wife bought a camera to document the trip, and according to Jay, “By the end of the trip, the camera was mine and I carried it on every adventure after.” Jay’s niche, is to not have a niche but still crush it. He brings wide diversity in his photography. From skiing big lines to trail running, surfing to packing out a Dall ram in Alaska, he is consistently snapping shots of action sports and the outdoors. Now, his work can be seen in Powder and Backcountry magazines, and with clients like Patagonia and YETI.
Jeff Simpson hails from La Cygne, Kansas and specializes in outwitting big whitetails with a bow and arrow. On top of that, he’s evolved to outwit the challenges of documenting the simple scenes of whitetail hunting with his remarkable photographic abilities. He’s taken imagery on a multitude of ranging hunts, but also films and cuts together some of the best videos in the industry. We’re proud to have his photographic eye as a guide in this contest.
If you’ve had your eye on this industry for the past few years, you’ve probably been exposed to Brad’s work without knowing it. He’s orchestrated strong branding efforts for Mathews Archery, and is now Brand Director here at SITKA Gear. What makes Brad special is his instinct; he has a deep strength in identifying the real, and can spot an image’s subtle strengths and weaknesses from a mile away. We’re stoked to have Brad, not only in judging this contest, but as the director of all that SITKA presents to you.
Five individuals in each category (Big Game, Whitetail, Waterfowl) will be chosen as the 15 Finalists by the DIVERGE Judges and announced on Friday, December 1.
People’s Choice Category Winners for each of the categories will be chosen from the Finalists by public online voting from Friday, December 1 to Friday, December 8. The People’s Choice Category Winners will be announced on Saturday, December 9.
One Grand Prize Winner will be chosen by the DIVERGE Judges and announced on Saturday, December 9.
15 Finalist will each receive:
#DIVERGE6 Limited Edition Hat
$300 gift card to B&H Photo
$300 in SITKA Gear
3 Category Winners
Each Category Winner will receive:
#DIVERGE6 Limited Edition Hat
$3,000 in SITKA Gear
$500 gift card to B&H Photo
YETI Tundra 105
Leupold Rifle Scope
1 Grand Prize Winner
Grand Prize Winner will receive:
#DIVERGE6 Limited Edition Hat
$3,000 in SITKA Gear
$1,000 gift card to B&H Photo
YETI Tundra 105
Leupold Rifle Scope
Mathews Halon 32
Airfare, hotel accommodations and admittance to the 2018 SITKA Converge in Bozeman, Montana for the Grand Prize Winner and a friend
“I’ve always had a great appreciation for photography, and working for North American Whitetail has encouraged me to seek out exceptional work to share with our readers. I’ve enjoyed following SITKA’s Diverge photo contests and find myself checking the submissions daily for content that appeals to me. When I first saw Racheal Burger’s winning photo, I instantly knew it had cover potential, especially for our August DIY special. Like the contents of that issue, Racheal’s photo evokes a sense of isolation and accomplishment in a wild place.”
- Haynes Shelton, Associate Editor North American Whitetail
Two ways to enter: Post a new photo to Instagram with #DIVERGE6 in the caption or upload an image from your computer, tablet or smartphone.
The SITKA //Diverge// Photo Contest Official Rules
The SITKA® //Diverge// Photo Contest (the “Promotion”) begins on Friday, September 1, 2017, at 9:00 a.m. Eastern Standard Time (“EST”) and ends on Friday, December 8, 2017, at 11:59 p.m. EST (the “Promotion Period”). By entering, participants agree to these Official Rules.
No purchase necessary to enter. Purchase will not improve chances of winning. This Promotion is open to all legal residents of the 50 United States, D.C., and Canada who are at least eighteen (18) years old at time of entry, except employees of Sponsor, its affiliated companies, subsidiaries, dealers, sales representatives, distributors, advertising agencies, promotional and prize suppliers and the immediate families and household members of each. This Promotion shall only be construed and evaluated according to applicable state and federal law. Void outside the fifty (50) United States, D.C., and Canada, and where prohibited. Residents of Quebec are not eligible to participate. ODDS OF WINNING: Odds of winning depend on the number of eligible entries received during the Promotion Period.
To be declared a winner, any Canadian resident selected as a potential winner will be required to correctly answer without assistance of any kind, a time-limited mathematical skill-testing question. The question will be administered by telephone at a mutually convenient time.
2. HOW TO ENTER
To enter the SITKA® //Diverge// Photo Contest: During the Submission Period, upload your photo to the SITKA Diverge entry page at https://www.sitkagear.com/diverge from your computer or mobile device. Photos may also be submitted via Instagram by tagging photos with "#diverge6" and will be entered into the voting application upon judges' approval. The Submission Period begins on Friday, September 1, 2017 at 12:00 p.m. EST, and ends on Thursday, November 30, 2017 at 11:59 p.m. EST. (See photo rules below to make sure your photo will be considered).
- All photos must be submitted via the URL or Instagram by the end of the Submission Period in order to be considered.
- Photos must not include a competitor’s apparel.
- By entering, you warrant that the photo you submit is original and is your own, and does not infringe on the rights of any third party. You further warrant that your participation in this photo contest does not violate any agreement between you and a third party.
- By entering the photo contest, you grant SITKA® Gear the non-exclusive right to publish, use, distribute, reproduce and publicly display your photograph, and to create derivative works from your photograph, in perpetuity, in any of its online, print or other media publications, materials or exhibitions, for promotional purposes, including but not limited to for editorial, advertising, and publicity, without payment or compensation unless prohibited by law. You grant SITKA® Gear permission to provide your name, and your city and state of residence, when publishing, reproducing or otherwise using your photo and when identifying you as an entrant or prize winner in the photo contest. While SITKA® Gear will make every effort to credit photographers when using photos, there may be circumstances where it is not possible to do so. Subject to the rights granted to SITKA® Gear, you retain all other copyrights and rights to future use of the photographs you enter into the contest.
- If your photograph(s) include a recognizable person or people, you must secure permission from each person (or in the case of a minor, the minor's parent or guardian) to use his/her image in the photo contest, and present it to SITKA® Gear, if requested. Sponsor reserves the right to disqualify an entry if it finds, in its sole discretion, that an entrant has not secured a necessary release.
- Any photos containing offensive content will not be eligible. All content must be appropriate for posting on a website that may be viewed by anyone. Obscene, provocative or otherwise questionable content will not be considered, and will result in disqualification of the photo. SITKA® Gear retains sole discretion to determine what constitutes inappropriate content.
- SITKA® Gear reserves the right to modify any photo to fit spatial and branding requirements.
3. Judging Criteria, Voting and Winner Selection
A. Uncommon Images & Photographer Item
300 Uncommon Images will be chosen throughout the Promotion Period to win a Special Edition SITKA® //Diverge// Cap. The selection of these winners will be the sole responsibility of representatives of SITKA® Gear (the “Judges”). They will be selected from all eligible submissions. Entries will be judged on the following criteria - lighting, composition, technical mastery of photographic equipment, emotional impact, artistic quality, originality, and brand representation. Additionally, 5 of the Uncommon Images will be selected to receive an item chosen by our panel of judges. These 5 items will be awarded individually, and throughout the contest period. The decision of the judges are final and binding.
All photos will be displayed until 11:59 p.m. on November 30, 2017 when 15 Finalists will be chosen by the Judges from all eligible submissions and displayed on a new voting page attached to the SITKA® Gear Diverge page, www.sitkagear.com/diverge. The selection of finalists will be at the discretion of the judges. Judges will select finalists on or about Friday, December 1, 2017. Entries will be judged on the following criteria - lighting, composition, technical mastery of photographic equipment, emotional impact of the image, artistic quality, originality, brand representation, and fan voting. These Finalists will receive a Special Edition SITKA //Diverge// Cap, $300 to B&H Photo, and $300 in Sitka Gear. The decisions of the judges are final and binding.
C. Selection of the SITKA //Diverge// Photo Contest Winners
The SITKA® //Diverge// Photo Contest category, and overall winners will be chosen by the panel of judges among the Finalists. Additionally, the Finalist pool will allow voting by viewers and the image with the most votes will be recognized as the People’s Choice winner. They will be displayed on a voting page at sitkagear.com/diverge during the period of December 1 — December 8, 2017, in which fans of the Sitka Gear Facebook Page will be able vote for their favorite photos. On or about Friday, December 8, 2017, the finalist photo with the most votes in each category of Whitetail, Waterfowl, and Big Game will be chosen as the SITKA //Diverge// Photo Contest People’s Choice winner. The Category Winners and overall Winner photos will be judged by our selected panel of judges during the finalist voting period. The entrants whose photos are selected as the SITKA //Diverge// Photo Contest Winners may have their photo appear in SITKA® GEAR advertisements.
300 (three hundred) Uncommon Photo winners will receive a Special Edition SITKA //Diverge// Cap. Approximate retail value of prize: $30.00. 5 (five) individuals will be chosen to win a Photographer’s Favorite item. The value of the Photographer Favorite items will vary. 15 (fifteen) Finalists will receive, in addition to the foregoing Uncommon Photo prize, a $300 gift card to B&H Photo, and $300 in Sitka Gear; approximate retail value of prize package: $600.00. 2 (two) Category Winners will receive, in addition to the foregoing Uncommon Photo prize, $3,000 in Sitka Gear, and a $500 gift card to B&H Photo, Danner Boots, YETI Tundra 105, Leupold Binoculars; approximate retail value of prize package: $5,100. The Grand Prize Winner will receive $3,000 in Sitka Gear, a $1,000 gift card to B&H Photo, YETI Tundra 105, Leupold Binoculars, Danner Boots, a Halon 32, and an all-expense-paid trip to the 2018 Sitka Converge in Bozeman, Montana for themselves and one (1) friend. In addition, their image may be used in select print publications and will be displayed at our trade show booth in 2018. Approximate retail value of prize package: $9,100.00. Cumulative Retail Value of All Prizes: $33,400.
5. Winner Notification / Prize Restrictions
By December 23, 2017, winners will be notified by SITKA® Gear using the e-mail address or phone number they provided with their entry. Prize must be claimed within seven (7) days. To claim a prize, Winner must respond to the prize notification e-mail or phone call/message and may be required to provide proof of identity, address and birth date and/or execute an affidavit of eligibility, liability release and, except where prohibited by law, a publicity release. Prizes not claimed within seven (7) days will be forfeited. Sponsor will select alternate Winners for any unclaimed/forfeited prizes if a sufficient number of eligible and/or qualified entries remain. Any portion of a prize not accepted by winner will be forfeited. If an entrant changes his/her e-mail address or phone number after he/she enters the Contest, or any portion of this Promotion, it is his/her sole responsibility to notify SITKA® Gear by postal mailing notice to the address listed below, to be received by the end of the Promotion Period. Winners are solely responsible for all costs, incidentals, and any other expenses not specifically mentioned as being included in the Prize. All federal, state and local taxes are sole responsibility winner. Prizes may not be returned or exchanged for cash. Prizes may not be transferred or substituted except by Sponsor, who reserves the right to award a substitute prize of equal or greater value.
6. Web Restrictions
a. This Promotion is not open to competition associations or automated competition entry services. Any use of such automated devices will cause disqualification. Sponsor reserves the right, at its sole discretion, to disqualify any individual (and his or her Contest entry) who tampers with the entry or voting process. Sponsor reserves the right to cancel or suspend this Contest should fraud, virus, bug or other causes beyond the control of Sponsor corrupt the administration, security or proper play of the Contest. Sponsor is not responsible for computer system, phone line, hardware, software or program malfunctions or other errors, failures or delays in computer transmissions or network connections that are human or technical in nature. Proof of entering information on SITKA® Gear’s website is not considered proof of delivery or receipt by SITKA® Gear. SITKA® Gear reserves the right to exclude certain individuals from participating for reasons such as violation of the conditions of participation, duplicate participation, attempted manipulation of the Promotion or its voting processes, and reserves the right to take legal action.
7. General Conditions
All entrants agree that SITKA® Gear may, without permission or additional compensation, publish, display and otherwise use their name, likeness and submitted materials, if any, for promotional purposes.
Entrants hereby declare that they agree to the collection of all data by Sponsor required for the implementation and administration of this competition and its storage for the entire duration of the competition. The data is stored by Wyng (Wyng.com) . The data will be handled in confidence and not transmitted to a third party. All Entrants have the right to request information about the use of any personal data concerning them. SITKA® Gear undertakes to supply them at any time upon request with full information on the stored data free of charge, if they are the subject of such information. Entrants are simply required to send an e-mail to SITKAdiverge6@gmail.com. All Entrants are also free to revoke their consent to the use and storage of their personal data by Sponsor, simply by sending an informal e-mail to SITKAdiverge6@gmail.com. The data can also be rectified in the same way. In case of revocation, the data shall be immediately deleted. The revocation and subsequent deletion will be confirmed by e-mail upon request. Should the revocation intervene prior to the end of the competition, all further participation in the SITKA® //Diverge// Photo Contest is excluded.
This Promotion is not associated with Facebook or Instagram in any way whatsoever and is in no way Sponsored, supported or organized by Facebook or Instagram. Neither Facebook nor Instagram is responsible for any content published within the context of this action. It is not Facebook or Instagram, but SITKA® Gear, who receives the information supplied by Entrants. The data supplied will be used for contact purposes in the event of a winner and for subscription to the SITKA® Gear Dispatch Newsletter as per explicit requests made at the time of registration. Sponsor holds Facebook and Instagram harmless from any recourse by third parties in connection with this Promotion. Any questions, comments or complaints against the action are not to be addressed to Facebook or Instagram, but to Sponsor by writing to hlindsey@SITKAgear.com.
Participation in this Promotion and/or entering the SITKA® //Diverge// Photo Contest is considered a complete release of Facebook and Instagram by each Entrant.
Should any of the stipulations in the conditions of participation be or become invalid, the remaining conditions of participation shall continue to apply with full force and effect. In its place an appropriate provision shall enter into force, corresponding to the closest purpose of the ineffective provision.
SITKA® Gear reserves the right to cancel the SITKA® //Diverge// Photo Contest and Sweepstakes. Such cancellation can occur in situations, but is not limited to these situations, where the smooth running of the competition can no longer be guaranteed for technical or legal reasons.
8. Limitation On Liability
Sponsor shall not be responsible for: (1) misdirected, inaccurate, incomplete, lost, late, delayed, undelivered, damaged or illegible entries, and all such entries will be void; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; or (3) unauthorized human intervention in any part of the entry process or the Contest; or (4) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from Entrant's participation in the Contest or receipt or use or misuse of any prize.
9. Governing Law
All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of Entrant and Sponsor in connection with the Promotion, shall be governed by, and construed in accordance with, the substantive laws of the State of Delaware without regard to conflicts of law principles. All entrants consent to the jurisdiction and venue of the state of Delaware.
10. Official Rules and Winners List Requests
For a copy of these Official Rules or a list of the names of the winners, send your written request to: W. L. Gore & Associates, Inc.at 1285 N. Rouse Avenue, Suite 2A, Bozeman, MT 59715.
Sponsor: W. L. Gore & Associates, Inc.
1285 N. Rouse Avenue
Bozeman, MT 59715