SITKA Editorial Team

Beau Martonik's #1 whitetail hunting tip: how to layer so you don't sweat before reaching the stand, and several more whitetail hunting tips.

What's the difference between camo and concealment? We worked with animal vision scientists & digital camo pioneers to build OPTIFADE™.

Turkey hunting essentials from David Halloran, pro turkey caller: the camo, layers, and supplies in his cross-country turkey system.

GORE-TEX® is 100% waterproof. WINDSTOPPER® trades full waterproofing for better breathability. Both are windproof. Learn which is right for your next hunt.

Lightweight, waterproof, insulated, or archery-specific - find the best big game hunting pants for your next hunt with Steven Drake's complete breakdown.

SITKA has unlocked a new category of hunting footwear with the Ascent line, designing and building it to be the best lightweight hunting shoes on the market. They combine the stability, support, and off-trail traction of a hunting or hiking boot with the lightweight, breathable comfort of a fast-moving trail runner.

A single tick bite can do a lot more than ruin your day afield. Meet the gear built to keep bugs and sun off your skin.

Pushing the limits of what’s possible in technical hunting gear is, and always will be, our core mission. But part of the essence of SITKA is in the people who test, abuse and demand the best from it in the real world: our Athletes.

John Dudley tested this gear from September to season's close. Here's his skin-to-shell layering system for the coldest sits.

A whitetail deer has 297 million scent receptors. Humans have 5 million. Here's how to close the gap.

Find out the 8 pieces of gear that can handle any hunt, from desert heat to alpine blizzards.

Musky are the fish of 10,000 casts. Learn the mechanics, tactics and strategy that separate legends from everyone else.

The 'boiler room' is the largest vital zone on a deer. Here's exactly where to aim for a clean, ethical shot.

Not sure whether to run a turkey vest or tool belt? Get the side-by-side breakdown of when each one wins.

Hunters once camoed up in red and black buffalo plaid. Here's how camo evolved into science-backed patterns like Optifade.

Three-time duck calling champion John Stephens won't trust a call until he's recorded and played it back first.

Snow geese get blamed for stripping fields bare. Here's the complicated truth behind the conservation hunt.

Chris Bee says if he had one setup for all fall, it'd be this. See why the Fanatic system is built for the rut.

Turkey hunter Rob Ramsdale killed a 24-pound gobbler in a downpour. Here's the scouting trick that made it happen.

Call less than you think, especially on pressured birds. Get all 10 turkey hunting tactics that actually move the needle.

Baselayer, mid layer, outer shell: get the complete duck hunting layering system, from blind bag essentials to wader tips.

Rachel Ahtila's mum had one rule: 'Don't peak, my dear. Always make tomorrow better than today.' See what other moms taught.

SITKA released thousands of mosquitoes onto a blood-filled swatch to lab test Equinox Guard. See what stopped them cold.

A 2016 algae crisis turned Florida fishing guide Chris Wittman into a clean-water activist. Hear how it started.