SITKA Editorial Team

Beau Martonik's #1 whitetail hunting tip: how to layer so you don't sweat before reaching the stand, and several more whitetail hunting tips.

What's the difference between camo and concealment? We worked with animal vision scientists & digital camo pioneers to build OPTIFADE™.

Turkey hunting essentials from David Halloran, pro turkey caller: the camo, layers, and supplies in his cross-country turkey system.

GORE-TEX® is 100% waterproof. WINDSTOPPER® trades full waterproofing for better breathability. Both are windproof. Learn which is right for your next hunt.

Lightweight, waterproof, insulated, or archery-specific - find the best big game hunting pants for your next hunt with Steven Drake's complete breakdown.

SITKA has unlocked a new category of hunting footwear with the Ascent line, designing and building it to be the best lightweight hunting shoes on the market. They combine the stability, support, and off-trail traction of a hunting or hiking boot with the lightweight, breathable comfort of a fast-moving trail runner.

A single tick bite can do a lot more than ruin your day afield. Meet the gear built to keep bugs and sun off your skin.

Pushing the limits of what’s possible in technical hunting gear is, and always will be, our core mission. But part of the essence of SITKA is in the people who test, abuse and demand the best from it in the real world: our Athletes.

John Dudley tested this gear from September to season's close. Here's his skin-to-shell layering system for the coldest sits.

A whitetail deer has 297 million scent receptors. Humans have 5 million. Here's how to close the gap.

Find out the 8 pieces of gear that can handle any hunt, from desert heat to alpine blizzards.

Musky are the fish of 10,000 casts. Learn the mechanics, tactics and strategy that separate legends from everyone else.

The 'boiler room' is the largest vital zone on a deer. Here's exactly where to aim for a clean, ethical shot.

Not sure whether to run a turkey vest or tool belt? Get the side-by-side breakdown of when each one wins.

Hunters once camoed up in red and black buffalo plaid. Here's how camo evolved into science-backed patterns like Optifade.

Three-time duck calling champion John Stephens won't trust a call until he's recorded and played it back first.

Snow geese get blamed for stripping fields bare. Here's the complicated truth behind the conservation hunt.

Chris Bee says if he had one setup for all fall, it'd be this. See why the Fanatic system is built for the rut.

Turkey hunter Rob Ramsdale killed a 24-pound gobbler in a downpour. Here's the scouting trick that made it happen.

Call less than you think, especially on pressured birds. Get all 10 turkey hunting tactics that actually move the needle.

Baselayer, mid layer, outer shell: get the complete duck hunting layering system, from blind bag essentials to wader tips.

Rachel Ahtila's mum had one rule: 'Don't peak, my dear. Always make tomorrow better than today.' See what other moms taught.

SITKA released thousands of mosquitoes onto a blood-filled swatch to lab test Equinox Guard. See what stopped them cold.

A 2016 algae crisis turned Florida fishing guide Chris Wittman into a clean-water activist. Hear how it started.

Two buddies called in a Yucatan ocellated turkey, then turned its feathers into a fly built to fool permit.

Basket antlers or candelabra? Learn the ear, tail, and gait differences that ID a buck before you pull the trigger.

Swap oversized totes for clear, labeled bins and a drawer cart, and you'll stop digging through gear the night before a hunt.

Guide Lee Hart has 99 sheep hunts behind him at 85. His mentee drew the tag in Lee's unit and asked him along for the 100th.

John Barklow and Adam Foss went full cold-water immersion, then timed how fast SITKA's Hyperdown system brought them back.

Watch how a Purple Heart Marine who lost both legs found his way back, chasing Dall sheep in the Northwest Territories.

A career smokejumper explains how reading wind and terrain from wildfires now guides his canoe into deer season.

Join us for live in-store events! Stay in the know. Be the first to know about our in-store events, VIP meet-and-greets, product launches, and more.

See what it takes to hunt the King Eider, North America's holy grail of duck hunting, on a remote island in the Bering Sea.

Randy Newberg and Corey Jacobsen break down the 5 mistakes costing hunters their best shot at a bull.

Chris Bee tagged his first buck at 10 and never stopped. See how that led him to owning his own Iowa whitetail ground.

Many hunters believe that a rainy day hunting for deer is a wasted day in the woods. The common wisdom is that deer bed down and won't move, forcing hunters to retreat to the warmth of their trucks or cabins.

Bootfoot, neoprene, breathable: get the pros and cons of all 6 wader styles before you pick your next pair.

Ditch your boots, widen your stance, learn to freeze on cue: 5 tactics for closing the last 50 yards undetected.

Chest, waist, inseam, feet: get the exact measurements to nail your wader size before you order the wrong one.

A GORE engineer breaks down the trade-offs built into every Windstopper fabric, and how to pick the right one for your hunt.

From scouting rubs and scrapes to hunting the wind, get all 8 tactics for putting more venison in the freezer.

Deer rely on movement and silhouette, not color, to spot you. Get the full camo and layering system that keeps you hidden.

Base, insulating, outer: the science behind every layer, plus why 'be bold, go cold' beats overdressing on the move.

From scent control to shot placement, get 8 tips for turning a spring bear hunt into meat in the freezer.

Merino wool, fleece, or just jeans? Find the right baselayer combo to stay warm without overheating in bibs.

Waders keep you dry to the chest, bibs keep you mobile and warm. Get the breakdown on which one your next hunt needs.

Hunting participation is up 26% since 2016. Get the complete beginner's guide, from gear to licenses to finding a mentor.

Spearfishing at 3 a.m., grilling octopus at sunset: go inside a Big Island trip that became a lesson in community.