Experience

SITKA Stories

Stories of the pursuits, the places, the gear, the food, and the obsession that defines us.

378 Stories

Tips & Tactics

4-Week Mountain Hunting Workout Plan: Train Like You Hunt

This 4-week mountain hunting workout from MTNTOUGH gives you a structured, progressive plan—three days a week, minimal equipment—that builds the strength, endurance, and pack-carrying capacity that western hunting demands. Start now and show up on opening day ready.

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Gear Talk

The Best On & Off Trail Hunting Shoe? Meet the Ascent Shoe

SITKA has unlocked a new category of hunting footwear with the Ascent line, designing and building it to be the best lightweight hunting shoes on the market. They combine the stability, support, and off-trail traction of a hunting or hiking boot with the lightweight, breathable comfort of a fast-moving trail runner.

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Beyond the Layers

Earn the Shot: Tarpon Fishing with Brett Martina

Preparation. Precision. Controlled chaos. That’s tarpon fishing. SITKA Gear ambassador Captain Brett Martina works the waters around Apalachicola, Florida's Forgotten Coast, where tarpon have migrated for longer than humans have lived here.

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Beyond the Layers

Leading by Example & Introducing Kids to Hunting by Ingraining it Every Day

Rancher Jaimie Stoltzfus belly-crawled to a buck with her 8-month-old strapped in a carrier, calling it her best hunt yet.

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Gear Talk

Best Insect & Sun Protection Clothing For Fishing & Hunting

A single tick bite can do a lot more than ruin your day afield. Meet the gear built to keep bugs and sun off your skin.

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Beyond the Layers
Locations

Cole Kramer: Kodiak Island Hunting Guide

Pushing the limits of what’s possible in technical hunting gear is, and always will be, our core mission. But part of the essence of SITKA is in the people who test, abuse and demand the best from it in the real world: our Athletes.

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Behind the Design
Gear Talk

Built for ALL Waters: SITKA's Move Into Fly Fishing

Why would a hunting brand move into fly fishing? The same reason SITKA started in 2005: gaps nobody else was closing.

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Gear Talk
Tips & Tactics

John Dudley's Go-To Late-Season Whitetail Hunting Clothes

John Dudley tested this gear from September to season's close. Here's his skin-to-shell layering system for the coldest sits.

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Tips & Tactics
Gear Talk

Deer Hunting Scent Control: How To Hide Scent From Deer

A whitetail deer has 297 million scent receptors. Humans have 5 million. Here's how to close the gap.

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Conservation
Locations

Keeping Wyoming Wild: Red Desert Mule Deer Migration

That mule deer in your yard might be 250 miles away by winter. This herd set one of the longest migrations on record.

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Gear Talk
Tips & Tactics

How To Build A Hunting Clothing System: 8-Layer Guide

Find out the 8 pieces of gear that can handle any hunt, from desert heat to alpine blizzards.

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Conservation
Locations

Waterfowl Conservation & Management: Five Oaks' Investment

Only two of eighteen grad students had ever worn waders. See how Five Oaks is closing that gap in the Mississippi Delta.

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Conservation
Locations

Public Land Access: How TRCP Is Opening the Outdoors

TRCP found 16 million acres of public land locked away with no way in. Here's how they're opening it back up.

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Beyond the Layers

Line & Legacy: Brandon Palaniuk on Family

For champion bass angler, Brandon Palaniuk, fishing was always the most important thing in life. And then everything suddenly changed. The film explores how a fishing-obsessed kid from small-town Idaho became one of the most recognizable faces on the national bass fishing circuit—and then something more meaningful than either of those.

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Beyond the Layers
Tips & Tactics

CASTING FOR GHOSTS: A Midwest Musky Story

Musky are the fish of 10,000 casts. Learn the mechanics, tactics and strategy that separate legends from everyone else.

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Tips & Tactics

Where Do You Shoot A Deer? Shot Placement For Bow & Rifle Hunters

The 'boiler room' is the largest vital zone on a deer. Here's exactly where to aim for a clean, ethical shot.

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Beyond the Layers
Conservation

Passing Hope to the Next Generation with Folds of Honor

A Folds of Honor scholarship sent Kyle Engel to Montana's top wildlife biology program. Here's how his dad shaped that path.

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Beyond the Layers
Locations

Last Chance Moose: A Float Hunt on Wild Alaska Rivers

See how Connor Gabbott friends floated past a sleeping grizzly, got charged by another, and portaged gear for 100+ miles.

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Gear Talk
Tips & Tactics

SITKA Turkey Tool Belt vs Vest: Which is Right for You?

Not sure whether to run a turkey vest or tool belt? Get the side-by-side breakdown of when each one wins.

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Tips & Tactics
Gear Talk

Types of Camo for Hunting: Camouflage Patterns 101

Hunters once camoed up in red and black buffalo plaid. Here's how camo evolved into science-backed patterns like Optifade.

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Tips & Tactics
Beyond the Layers

Duck Calling Tips & Tactics From Three-Time World Champion John Stephens

Three-time duck calling champion John Stephens won't trust a call until he's recorded and played it back first.

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Tips & Tactics
Conservation

CHASING SNOWS: THE SNOW GOOSE CONSERVATION HUNT

Snow geese get blamed for stripping fields bare. Here's the complicated truth behind the conservation hunt.

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Gear Talk
Behind the Design

SITKA Fanatic Jacket & Bib for Coldweather Whitetail Hunting

Chris Bee says if he had one setup for all fall, it'd be this. See why the Fanatic system is built for the rut.

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Gear Talk
Behind the Design

Chris Bee's Trusted Whitetail Layering System

Chris Bee breaks down his whitetail system season by season, from 80-degree early sits to sub-30 degree late-season cold.

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Tips & Tactics
Locations

Turkey Hunting in the Rain: Tactics, Tips & What the Birds are actually doing

Turkey hunter Rob Ramsdale killed a 24-pound gobbler in a downpour. Here's the scouting trick that made it happen.

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Tips & Tactics
Gear Talk

10 Turkey Hunting Tips & Tactics for a Successful Hunt

Call less than you think, especially on pressured birds. Get all 10 turkey hunting tactics that actually move the needle.

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Gear Talk
Tips & Tactics

What to Wear Duck Hunting: A Hunter's Guide

Baselayer, mid layer, outer shell: get the complete duck hunting layering system, from blind bag essentials to wader tips.

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Beyond the Layers
Conservation

How Mom Inspired Me with SITKA Ambassadors

Rachel Ahtila's mum had one rule: 'Don't peak, my dear. Always make tomorrow better than today.' See what other moms taught.

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Conservation

Hatching Healthy Habitats: NWTF's Wild Turkey Habitat Initiative

150,895 acres improved so far toward NWTF's 1-million-acre goal. See how prescribed fire is bringing turkey habitat back.

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Behind the Design
Gear Talk

Built to Stop Bites: How We Lab Tested Equinox Guard

SITKA released thousands of mosquitoes onto a blood-filled swatch to lab test Equinox Guard. See what stopped them cold.

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Conservation
Beyond the Layers

When the Tides Shape a Movement: Everglades Restoration and the Captains for Clean Water

A 2016 algae crisis turned Florida fishing guide Chris Wittman into a clean-water activist. Hear how it started.

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Conservation

The Rogue River: A Ribbon of Life American Rivers is Protecting

A proposed rollback of the Roadless Rule threatens habitat along Oregon's Rogue River, one of the West's richest salmon runs.

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Beyond the Layers
Conservation

Feathers To Fins: An Ocellated Turkey

Two buddies called in a Yucatan ocellated turkey, then turned its feathers into a fly built to fool permit.

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Beyond the Layers
Locations

A Town Called Sitka

A transplanted fish hatchery worker traded New York for Sitka's blacktail and world-class steelhead, and never looked back.

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Tips & Tactics

Hunting Whitetail vs Mule Deer: How to Tell Them Apart

Basket antlers or candelabra? Learn the ear, tail, and gait differences that ID a buck before you pull the trigger.

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Gear Talk

Hunting Gear Storage 101: How to Organize Hunting Gear

Swap oversized totes for clear, labeled bins and a drawer cart, and you'll stop digging through gear the night before a hunt.

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Beyond the Layers
Locations

100 Rams

Guide Lee Hart has 99 sheep hunts behind him at 85. His mentee drew the tag in Lee's unit and asked him along for the 100th.

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Behind the Design
Gear Talk

Testing: Rewarming Drill

John Barklow and Adam Foss went full cold-water immersion, then timed how fast SITKA's Hyperdown system brought them back.

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Beyond the Layers

Together We Carry On

Watch how a Purple Heart Marine who lost both legs found his way back, chasing Dall sheep in the Northwest Territories.

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Beyond the Layers

All That You Carry: The Ballad of Timo Rova

A career smokejumper explains how reading wind and terrain from wildfires now guides his canoe into deer season.

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Beyond the Layers

DIVERGE Hall of Fame

See the raw, unposed shots that have won SITKA's DIVERGE photo contest since 2013, no trophy poses required.

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Beyond the Layers

SITKA Store Events

Join us for live in-store events! Stay in the know. Be the first to know about our in-store events, VIP meet-and-greets, product launches, and more.

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Conservation
Beyond the Layers

Conservation Is the New Mission: Veterans Restoring the Chesapeake Bay

Veterans traded their old mission for a new one: rebuilding the Chesapeake Bay's oyster reefs, shell by shell.

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Beyond the Layers

Kings of the Bering Sea

See what it takes to hunt the King Eider, North America's holy grail of duck hunting, on a remote island in the Bering Sea.

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Tips & Tactics
Locations

5 Elk Hunting Mistakes

Randy Newberg and Corey Jacobsen break down the 5 mistakes costing hunters their best shot at a bull.

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Beyond the Layers
Conservation

Rooted in Whitetail With Chris Bee

Chris Bee tagged his first buck at 10 and never stopped. See how that led him to owning his own Iowa whitetail ground.

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Hunting Deer in the Rain: An Essential Guide

Many hunters believe that a rainy day hunting for deer is a wasted day in the woods. The common wisdom is that deer bed down and won't move, forcing hunters to retreat to the warmth of their trucks or cabins.

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Conservation
Beyond the Layers

Bison and Bears in Balance: The Old Harbor Alliance's Story of Coexistence

Get the story of how a relocated bison herd and Kodiak's grizzlies learned to share the island.

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